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The science of fundraising

Raising money for MS-UK shares a lot of the same fundamentals as classical chemistry. Mixing up elements can lead to surprising results, slightly twealking a formula can make a huge difference, and sometimes things happen that nobody can quite explain…

With that in mind, our science boffins (a few of us in the MS-UK office) decided to study the ecosystem of a typical fundraiser to see what they could learn. Here are their results…


Panic levels on event day

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Fundraiser personality study

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The anatomy of an event

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