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New sunflower lanyards to help people with hidden disabilities

Sainsbury’s and Argos have announced the nationwide rollout of sunflower lanyards in all stores, to help customers with hidden disabilities. Following a successful trial earlier this year, the scheme offers people the option to pick up a sains lanyard THIS ONE_0.jpgsunflower lanyard in store, which then acts as a discreet sign for store colleagues that the customer wearing one might need additional support.

Sainsbury’s and Argos trailed the lanyard initiative last year, and the stores say the aim is to provide reassurance to people with hidden disabilities such as autism, dementia, multiple sclerosis, visual or hearing impairment and anxiety. Colleagues will aim to provide support to customers with lanyards as it’s needed, by helping them find items or just giving them more time at the checkouts. Lanyards are free to collect from stores and take home.

Tim Fallowfield, Board Sponsor for Disability Carers and Age at Sainsbury’ssays, ‘As we work towards our vision of being the UK’s most inclusive retailer, we’re proud to be offering sunflower lanyards in all stores. Not all disabilities are visible, and it’s clear that a subtle signal can make a big difference in providing confidence and reassurance. Together with our colleagues, we hope to give all our customers the best possible experience when shopping, while working with the wider industry to raise awareness.’

The sunflower design is now recognised by a number of organisations across the UK and was initially adopted by Gatwick Airport, whom Sainsbury’s worked closely with throughout the trial. By using the same design, it means customers have the option to use their lanyard in shops across the UK, in the knowledge that store colleagues will recognise what it stands for.

If you’ve used one of these lanyards, we would like to hear your experience. Please share with us by emailing

Source: MS-UK 14/10/2019

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